Our Mission

Established in 2025, Uphold Society is more than a lifestyle brand. It is a movement dedicated to fostering self care, motivation, kindness, and meaningful change. Recognizing the overwhelming presence of negativity in the world, we felt a deep responsibility to create a positive impact. Uphold Society exists to inspire individuals to embrace their potential, pursue their dreams, and uphold those around them to a higher standard. We believe everyone is destined for more, and our mission is to serve as a constant reminder that greatness is within reach.

About Us

Vinny

Vinny is a Founding Member and Owner of Uphold Society LLC, where he shares in the mission of inspiring others to live with purpose. Passionate about health and well-being, he places a strong focus on food, fitness, and family as core parts of a fulfilling life. Dedicated to making a positive impact on the community, Vinny strives to uplift others through both his work and personal passions. Outside of Uphold Society, he enjoys video games and has a deep appreciation for all things Italian, from culture to cuisine.

Nick

Nick is a Founding Member and Owner of Uphold Society LLC. Driven by a passion for making a difference, he is committed to using the company’s mission to create a lasting impact in the world. In addition to his work with Uphold Society, Nick owns a media company where he channels his love for film and storytelling to help businesses flourish. He is deeply passionate about movies and music, and enjoys expressing his creativity through playing instruments and making short films.

Jeff

Jeff is a Founding Member and Owner of Uphold Society LLC, a company dedicated to promoting a positive lifestyle and healthy living. With a passion for inspiring others to live well and with purpose, Jeff plays a key role in driving the mission of Uphold Society forward. When he’s not hard at work, Jeff enjoys traveling and exploring new places around the world with his beautiful wife, Dana, and their golden retriever, Honey.